Austrian companies embrace China’s winter sports sector

More Austrian companies are getting involved in China’s rapidly growing winter spo

rts market, said Martin Glatz, commercial counselor at the Austrian embassy in Beijing.

“Austria has been trying to be very present in China in the lead up to the Winter Olympics in 2022,” said Glatz at the

Austrian Winter Sports Days 2019 Conference in Zhangjiakou, Hebei province on Friday.

“Ten years ago when we organized for the first time the Advantage Aus

tria Ski Race, not many people took alpine skiing very seriously. But now skiing has entered the ma

instream in China,” said Glatz, who is also the head of Advantage Austria Beijing.

China rolled out a national program to boost the development of wi

nter sports after Beijing won the bid for the 2022 Winter Olympic Games.

“That’s an opportunity not only for our Chinese friends to get some fresh air outside the b

ig cities, but also is an opportunity for Austrian companies to get involved with Chinese partners to de

velop the market and to offer the best of equipment both in terms of consumer goods and in devices,” Glatz added.

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